Customer Complaints Were Piling Up. Here’s How One Texas Utility Provider Turned It Around.
Discover how a Texas utility provider used Voice of the Customer research to transform customer satisfaction from 86% to 92%. This case study reveals how gap analysis methodology identified four critical performance gaps, including a 44% gap in price communication despite customers having the lowest rates in the state. Learn how systematic customer research turns assumptions into strategic advantage and drives measurable business results.
11 Interviews, 3 Key Insights, 1 Validated Platform
Before investing millions in platform development, a national real estate firm needed to know: would property managers actually use their innovative service portal? Through 11 in-depth interviews, we uncovered insights that validated their concept and achieved an 8.5/10 adoption score. Discover how strategic market research transforms promising ideas into market-ready solutions.
Stop Wasting Money on the Wrong Research: Simple Guide to Choosing Quant vs Qual
Choosing between qualitative and quantitative research shouldn't be a guessing game. Learn the strategic framework that helps businesses select the right research method, avoid costly mistakes, and combine qual and quant approaches for maximum insight. Get the decision-making tools you need to stop wasting money on research that doesn't drive results.
From Interest to Impact: Bridging Houston’s Clean Energy Divide
Discover why Houston’s renewable energy adoption is lagging behind interest and how providers can build trust, reduce barriers, and drive action.
7 Survey Mistakes to Avoid (If You Want Useful Results)
Avoid wasting time and budget on flawed research. Here are 7 survey mistakes businesses make, and how to avoid them to get reliable, actionable insights.
Why They Didn’t Buy: The Untapped Power of Rejector Research for Understanding Lost Customers
Everything pointed to yes — until they disappeared. Here’s what we uncovered when we asked lost buyers why they really walked away.