Why Listening to Employees is the Key to Culture, Retention, and Performance
Discover how an employee satisfaction survey uncovered key insights into culture, leadership, and recognition. Learn how these findings helped a financial services company improve retention, strengthen engagement, and create a better client experience.
Why Smart Companies Are Abandoning DIY AI Market Research for Professional Research Expertise
A marketing director "saved" $40K with DIY AI research but then lost $200K on bad product decisions. Discover why smart companies are switching to professional research partnerships and avoiding costly DIY mistakes.
How Pre-Purchase CX Research ExposesYour Hidden Revenue Leak
Most companies lose significant revenue before prospects ever become customers, yet traditional CX programs only measure satisfaction after the sale. This guide reveals how pre-purchase customer experience research uncovers hidden friction points that kill deals and shows you the proven framework to measure your entire buyer journey. Learn the systematic approach that helped companies identify millions in trapped revenue by expanding Voice of Customer research beyond post-purchase metrics.
How a Premium Equipment Brand Reset Buyer Perceptions and Won Small Business Customers
A premium construction equipment brand had great products and competitive pricing, but small business owners weren't buying. Through focus groups with 26 equipment buyers, we discovered the real problem wasn't their products, it was perception. Here's how qualitative research helped them bridge that gap and connect with these customers.
Customer Complaints Were Piling Up. Here’s How One Texas Utility Provider Turned It Around.
Discover how a Texas utility provider used Voice of the Customer research to transform customer satisfaction from 86% to 92%. This case study reveals how gap analysis methodology identified four critical performance gaps, including a 44% gap in price communication despite customers having the lowest rates in the state. Learn how systematic customer research turns assumptions into strategic advantage and drives measurable business results.
11 Interviews, 3 Key Insights, 1 Validated Platform
Before investing millions in platform development, a national real estate firm needed to know: would property managers actually use their innovative service portal? Through 11 in-depth interviews, we uncovered insights that validated their concept and achieved an 8.5/10 adoption score. Discover how strategic market research transforms promising ideas into market-ready solutions.
Stop Wasting Money on the Wrong Research: Simple Guide to Choosing Quant vs Qual
Choosing between qualitative and quantitative research shouldn't be a guessing game. Learn the strategic framework that helps businesses select the right research method, avoid costly mistakes, and combine qual and quant approaches for maximum insight. Get the decision-making tools you need to stop wasting money on research that doesn't drive results.
From Interest to Impact: Bridging Houston’s Clean Energy Divide
Discover why Houston’s renewable energy adoption is lagging behind interest and how providers can build trust, reduce barriers, and drive action.
7 Survey Mistakes to Avoid (If You Want Useful Results)
Avoid wasting time and budget on flawed research. Here are 7 survey mistakes businesses make, and how to avoid them to get reliable, actionable insights.
Why They Didn’t Buy: The Untapped Power of Rejector Research for Understanding Lost Customers
Everything pointed to yes — until they disappeared. Here’s what we uncovered when we asked lost buyers why they really walked away.