Market Research Services That Inform Strategic Business Decisions
Revelare Insights is a Houston-based market research and customer insights consultancy helping organizations reduce uncertainty, identify growth opportunities, and make confident strategic decisions.
We partner with product, marketing, and strategy teams to translate customer and market data into decision-ready intelligence.
Research That Answers Critical Business Questions
Our research projects are designed to support high-stakes decisions across growth, product, marketing, and customer experience.
Where should we invest for growth?
Identify market opportunities and prioritize strategic initiatives.
How should we position products, pricing, and messaging?
Validate positioning strategies with customer and market data.
Who are our most valuable customers?
Segment customers and define actionable personas.
What market opportunities remain untapped?
Quantify demand and whitespace opportunities.
Why are customers choosing, hesitating, or switching?
Uncover behavioral drivers and barriers.
How do we improve retention and customer experience?
Map journeys and identify friction points.
Research & Analytics Capabilities
Customer & Market Understanding
(Qualitative Research)
What it supports:
Understand customer motivations, unmet needs, and behavioral drivers.
Methods:
In-depth interviews, focus groups, ethnography, usability testing, stakeholder interviews.
Typical Deliverables:
Customer personas and journey maps
Insight briefs and strategic recommendations
Experience and messaging optimization guidance
Ideal for:
Product development, brand strategy, customer experience optimization
Market Measurement & Validation
(Quantitative Research)
What it supports:
Measure market opportunity, quantify demand, and validate strategic assumptions.
Methods:
Surveys, segmentation modeling, satisfaction tracking, competitive benchmarking.
Typical Deliverables:
Market sizing and segmentation models
Performance dashboards and KPI frameworks
Executive-ready reports and recommendations
Ideal for:
Go-to-market planning, growth prioritization, competitive strategy.
What it supports:
Guide pricing, portfolio strategy, and growth forecasting.
Methods:
Predictive modeling, trend analysis, scenario planning, BI dashboards.
Typical Deliverables:
Revenue and demand forecasts
Strategic scenario models
Interactive dashboards and decision frameworksPerformance dashboards and KPI frameworks
Ideal for:
Strategic planning, investment prioritization, portfolio strategy.
How We Work With Our Clients
We offer flexible, tailored research studies based on the business question, timeline, and level of strategic support needed.
Diagnostic Research Studies
Best for:
“Should we launch this product?”
“Why are customers leaving?”
“Is there demand for this idea?”
What you get:
Targeted customer or market research
Clear findings and strategic recommendations
Executive-ready summary and next-step guidance
Timeline: 2 to 6 weeks
This type of research study to help you make a specific decision without guessing.
Strategic Modeling & Forecasting
Strategic Insights Studies
Best for:
Go-to-market planning
Customer segmentation and personas
Pricing, positioning, and messaging strategy
Market sizing and opportunity assessment
What you get:
Mixed-method research (surveys + interviews + analytics)
Segmentation models, personas, and market maps
Strategic recommendations tied to growth decisions
Executive presentations and decision frameworks
Timeline: 6 to 12 weeks
This type of comprehensive research study that informs major product, marketing, or investment decisions.
Ongoing Insights Partnership
Best for:
Product roadmapping
Customer experience optimization
Quarterly strategy planning
Tracking customer satisfaction and market trends
What you get:
Regular surveys, interviews, and analytics
Dashboards and ongoing insight reports
Strategic check-ins and decision support
Dedicated research partnership
Timeline: Monthly or Quarterly
This partnership is a long-term partnership where we act as your external research and insights team.
What You’ll Walk Away With
Decision-ready outputs designed for leadership alignment and action.
Strategic Direction
Clear recommendations tied to business goals
You’ll receive prioritized guidance on what to do next, supported by evidence and aligned to your growth objectives.
Customer Clarity
Who your customers are and what drives them
Personas and segment profiles that explain behaviors, motivations, and opportunities for targeting and messaging.
Market Confidence
Market size, demand signals, and growth opportunities
Quantified opportunity estimates, competitive context, and whitespace analysis to support planning and investment decisions.
Executive-Ready Reporting
Concise insights built for stakeholder alignment
A clear insight report and leadership presentation highlighting key findings, implications, and recommended actions.
Tools to Execute
Dashboards and decision guidance (when applicable)
Summary trackers or dashboards and structured decision guidance to help teams operationalize insights.
Action Roadmap
Practical next steps your team can implement
A prioritized roadmap with recommended actions, timelines, and optional support for execution planning.
Discuss Your Research Objectives
If you are evaluating a market opportunity, refining your customer strategy, or validating a strategic investment, we can help define the research approach and next steps.