Get answers to the most common questions about market research services, methodologies, and how they can benefit your business. Don't see your question? Contact our Houston-based team for personalized guidance.

What is Market Research?

Market research is the process of gathering and analyzing information about consumers, competitors, and industry trends to help businesses make smarter decisions.

Why is Market Research Important to my business?

Market research provides critical insights into customer needs, buying behaviors, and market opportunities, enabling companies to make data-driven decisions that reduce risk and increase ROI. Whether you're launching a new product, entering new markets, or optimizing existing strategies, research gives you the confidence to invest resources wisely and stay ahead of competitors.

Key benefits include:

• Reduced risk of costly business mistakes

• Better understanding of customer motivations

• Identification of new market opportunities

• Competitive advantage through market intelligence

• Improved product development and marketing effectiveness

How do I determine which type of research is best for my business?

We begin with a consultation to understand your goals, target audience, and key challenges. Based on this, we recommend a research approach tailored to your needs.

What’s the difference between qualitative and quantitative research?

• Qualitative research explores consumer perceptions, motivations, and behaviors through open-ended questions using focus groups and/or In-depth interviews (IDI’s).

• Quantitative research uses data-collection methods, like surveys, to provide insights.

How much does Market Research cost?

Market research investment varies based on scope, methodology, and timeline. We provide transparent pricing during your free consultation, with no hidden fees or surprises.

How long does a typical market research study take?

Timeline depends on research complexity and methodology. Most projects are completed within 4-8 weeks:

• Quick surveys and analysis: 2-4 weeks

• Focus groups and in-depth studies: 4-6 weeks

• Comprehensive market analysis: 6-10 weeks

We work with your timeline and can accommodate urgent research needs.

Do you do work with businesses outside of Houston, TX?

Yes! While we're based in Houston, Texas, we serve clients nationwide. Our research capabilities extend across all U.S. markets, and we can conduct studies in any geographic region or demographic segment.

Does Revelare Insights offer both B2B and B2C research?

Absolutely! We conduct both B2B and B2C research using methodologies tailored to both.

What steps are involved in a market research project?

Typical projects includes these 5 steps:

1. Initial consultation

2. Research design & methodology selection

3. Data collection (Surveys, Focus Groups, IDI’s, etc)

4. Data analysis

5. Reporting & actionable recommendations

How do you recruit participants for surveys, focus groups, or interviews?

We use a combination of online panels, customer lists, social media outreach, and industry-specific recruitment methods to ensure the we reach the target audience.

How do you ensure the accuracy and reliability of your research?

We validate survey designs, representative sampling, and accurate data analysis to ensure reliable insights.

What kind of reports or deliverables will I receive?

We provide comprehensive reports with key findings, charts, and actionable recommendations. Formats include PowerPoint presentations, top-line summary reports, and raw data files.

Will my company retain ownership of the research data?

Yes, our clients retain full ownership of the research findings, unless otherwise agreed

Still Have Questions?

Our market research experts are here to help you understand which approach is right for your business goals and budget.

Contact us today for a complimentary consultation:

📞 (832) 428-7214

📧 ryder.pratt@risurveys.com