Summary

From Interest to Impact: Bridging Houston’s Clean Energy Divide is a whitepaper exploring why renewable energy adoption remains slow across Greater Houston—despite high consumer interest and mounting climate pressures.

Rooted in extensive secondary research, real consumer reviews, and Houston-specific sentiment analysis, this report delivers a clear-eyed view into what’s stalling progress—and how providers, policymakers, and community leaders can move the needle.

What you’ll learn:

  • The top barriers preventing solar, EV, and wind plan adoption

  • Houston-specific consumer personas with distinct motivators

  • Data-backed insights from local forums, reviews & usage data

  • Strategic recommendations tailored for providers & public sector

  • Actionable solutions to build trust and drive community uptake

This whitepaper is designed for clean energy companies, utility providers, city officials, and advocacy organizations working to drive equitable, scalable renewable energy adoption in the nation’s Energy Capital.

📥 Download the full whitepaper to uncover the data, insights, and strategies powering Houston’s clean energy future.

Houston clean energy whitepaper cover showing hexagonal images of city skyline, solar panels, wind turbines, and electric vehicle charging stations by Revelare Insights

Key Insights

Houston clean energy trust infographic showing only 1 in 3 residents trust energy providers
Houston clean energy showing confusion, red tape, and misinformation outweigh raw cost concerns
Solar interest versus adoption statistics showing 72% interest but only 6% installation rate in Houston

Who Should Read This?

Houston energy infrastructure power lines at sunset representing utility companies and energy retailers in clean energy transition

Utility Companies & Energy Retailers
Find out why programs aren’t converting and what to fix.

Government building with classical columns representing nonprofits and public sector clean energy policy initiatives

Government & Nonprofits
Get insights into equity gaps and which groups are being left behind.

Large solar panel installation in field representing clean energy marketing and consumer trust building for solar adoption

Solar & EV Marketers
Learn which messages work—and how to build consumer trust.

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About Revelare Insights

Revelare Insights is a Houston-based market research consultancy that helps energy providers, utilities, and sustainability organizations bridge the gap between consumer sentiment and strategic action.

We specialize in uncovering what drives — and blocks — adoption in real-world communities. Whether you're launching a new residential solar product, improving grid resilience communications, or planning an equitable transition strategy, we equip you with the insights to make data-driven decisions with confidence.

From segmentation studies and community trust diagnostics to message testing and pilot evaluations, we design custom research that aligns with your business goals and regulatory realities.

Want to talk through your clean energy audience?

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