How a Premium Equipment Brand Reset Buyer Perceptions and Won Small Business Customers
A premium construction equipment brand had great products and competitive pricing, but small business owners weren't buying. Through focus groups with 26 equipment buyers, we discovered the real problem wasn't their products, it was perception. Here's how qualitative research helped them bridge that gap and connect with these customers.
Customer Complaints Were Piling Up. Here’s How One Texas Utility Provider Turned It Around.
Discover how a Texas utility provider used Voice of the Customer research to transform customer satisfaction from 86% to 92%. This case study reveals how gap analysis methodology identified four critical performance gaps, including a 44% gap in price communication despite customers having the lowest rates in the state. Learn how systematic customer research turns assumptions into strategic advantage and drives measurable business results.
11 Interviews, 3 Key Insights, 1 Validated Platform
Before investing millions in platform development, a national real estate firm needed to know: would property managers actually use their innovative service portal? Through 11 in-depth interviews, we uncovered insights that validated their concept and achieved an 8.5/10 adoption score. Discover how strategic market research transforms promising ideas into market-ready solutions.
Stop Wasting Money on the Wrong Research: Simple Guide to Choosing Quant vs Qual
Choosing between qualitative and quantitative research shouldn't be a guessing game. Learn the strategic framework that helps businesses select the right research method, avoid costly mistakes, and combine qual and quant approaches for maximum insight. Get the decision-making tools you need to stop wasting money on research that doesn't drive results.
7 Survey Mistakes to Avoid (If You Want Useful Results)
Avoid wasting time and budget on flawed research. Here are 7 survey mistakes businesses make, and how to avoid them to get reliable, actionable insights.
Why They Didn’t Buy: The Untapped Power of Rejector Research for Understanding Lost Customers
Everything pointed to yes — until they disappeared. Here’s what we uncovered when we asked lost buyers why they really walked away.