How Pre-Purchase CX Research ExposesYour Hidden Revenue Leak
Most companies lose significant revenue before prospects ever become customers, yet traditional CX programs only measure satisfaction after the sale. This guide reveals how pre-purchase customer experience research uncovers hidden friction points that kill deals and shows you the proven framework to measure your entire buyer journey. Learn the systematic approach that helped companies identify millions in trapped revenue by expanding Voice of Customer research beyond post-purchase metrics.
Customer Complaints Were Piling Up. Here’s How One Texas Utility Provider Turned It Around.
Discover how a Texas utility provider used Voice of the Customer research to transform customer satisfaction from 86% to 92%. This case study reveals how gap analysis methodology identified four critical performance gaps, including a 44% gap in price communication despite customers having the lowest rates in the state. Learn how systematic customer research turns assumptions into strategic advantage and drives measurable business results.