How a Premium Equipment Brand Reset Buyer Perceptions and Won Small Business Customers
A premium construction equipment brand had great products and competitive pricing, but small business owners weren't buying. Through focus groups with 26 equipment buyers, we discovered the real problem wasn't their products, it was perception. Here's how qualitative research helped them bridge that gap and connect with these customers.
11 Interviews, 3 Key Insights, 1 Validated Platform
Before investing millions in platform development, a national real estate firm needed to know: would property managers actually use their innovative service portal? Through 11 in-depth interviews, we uncovered insights that validated their concept and achieved an 8.5/10 adoption score. Discover how strategic market research transforms promising ideas into market-ready solutions.
Stop Wasting Money on the Wrong Research: Simple Guide to Choosing Quant vs Qual
Choosing between qualitative and quantitative research shouldn't be a guessing game. Learn the strategic framework that helps businesses select the right research method, avoid costly mistakes, and combine qual and quant approaches for maximum insight. Get the decision-making tools you need to stop wasting money on research that doesn't drive results.